In this new digital era the consumer alone decides where a brand can meet them, be it digitally, physically - or both simultaneously. Effective consumer engagement requires brands and retailers need to be aware of every channel and brand touchpoint at all times. A mind-blowing concept in theory but it needn’t be in practice - with the right approach. In this digital strategy presentation I will outline a “human-centric” approach to integrated commerce and how to use it effectively for immediate conversion success.
Alex Blaney is Creative Director and Co-Founder at Session Digital, with 14 years expereince, Alex is fluent in the practical aspects of Magento web design and interactive development.